When a particular brand has nothing more to boast about than the usual features, what should it do? It should try to project its not-so-new features as extraordinary. All the condom ads are doing the same thing. A condom is a condom anyway. How can you make someone a particular brand? Well, by projecting simple, sometimes silly features, and humor helps to achieve this aim.
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This campaign for Condomi, claims that it tastes like real fruit. The campaign adopts a hilarious line of presenting the message. This extremely funny approach does help to convey the message with ease. However, you may not like your you-know-what getting bitten.
CREDITS
Advertising Agency: Draftfcb Kobza, Vienna, Austria
Creative Directors: Patrik Partl, Andreas Gesierich
Art Directors: Andreas Gesierich, Daniel Senitschnig
Photographer: Werner Linsberger
Copywriter: Florian Schwab
Via: Ads of the world
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