Coors 2006 Advertising Campaign is getting fresher. With creative input by Foote Cone & Belding the company seeks to bring for the consumers a fresh feeling wherever they are.

Using the Silver Bullet Train again, the company will give the Rocky Mountain cold refreshment tag as a refresher for every occasion everywhere and Keystone Light advert shows it can smoothen every rough patch in life. Best is the Molson Canadian ad which shows an innocent beer consumed everywhere and by everyone even together with family : it says 90% of beer is water.