If you are a woman, wearing lee jeans may give a pleasant shock to you which immediately brings you to a joy ride- this is what this spot for announcing Lee National Denim Day on October 2.
Lee National Denim Day is dedicated to the fund raising for breast cancer research. This animated spot, developed by DDB Chicago, features a woman who flies through clouds after wearing Lee jeans. The Oct. 2 event encourages supporters to create teams and gather donations.
Similar incidents of 'shockgasm' when using a product:
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