We are familiar with those falling words which indicated the grave situation in Haiti. Here is another intelligent and effective advertising initiative from Misereor.
fallingletters2
The campaign has been targeted at the press reporters. The campaign, in an innovative way, told them that Reporters should also help out with donations.
So, they developed a unique mailing communication in which loose letters were scattered. It was the message- “Deeds, not words”.
The campaign has been developed by Kolle Rebbe.
Agency: Kolle Rebbe
Via: Creative Criminals
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