Water conservation is quite the new age mantra with major conservationist agencies around the world pitching in with educational and promotional spots to encourage the masses to save water. But we really have to hand it to Denver, USA-based advertising agency Sukle Advertising & Design for coming up with this ingenious billboard design for independent City agency Denver Water. The ad not only delivers the message Use only what you need loud and clear and in no uncertain terms, but it also helps common folks relate to the water conservation movement through an experience most of us have during the course of an ordinary day- water wrinkles!
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