This campaign for Dextro Energy, created by kempertrautmann, Hamburg, Germany, is indeed better than the ads of horrors. It simply hits the target, conveys the message.
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However, the ads, to some extent, defy logic. Indeed, concentration helps students to achieve good results. but, the right time to give your advice ( take dextro) is not when the students are in the exam hall. Maybe, better late than never.
Concentration is the solution- the copy reads. Anyway, the ads are not boring. They convey the message interestingly.
Credits:
Advertising Agency: kempertrautmann, Hamburg, Germany
Creative Directors: Mathias Lamken, Daniel Ernsting
Art Directors: Simon Jasper Philipp, Mathias Müller, Nina Burmeister, Anna-Kristina Schröder
Copywriter: Ayako Yokoo
Photographer: Sven Glage
Via: Ads of the world
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