Different ways to promote the ‘bra’nds

Sijo JosephJun 24 2009

You may have seen the dangerous impact of wonderbra. The spot tries to convey the larger-than-boobs impact of the brand. If you examine the previous wonderbra ads closely, you can notice one thing. Wonderbra is always trying to position itself as a product that helps women look wonderful, in a sensuous, naughty way. Even in print ads, it tries to present its amazing effects.

But, leave the notion that all the bra brands are just like that. This spot for Ultimo, produced in association with Allton Towers Resort, tries to present the brand’s capability to control women’s you-know-what. It invites our attention to a roller coaster ride taken by some bikini-clad babes. Watch how ultimo helps them to have some thrill without any spills.

Via: Adgabber

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