In game advertising is poised for the biggest growth in digital advertising. Market Research and Consulting Firm Parks Associate's new report "Advertising in the Digital Age: Challenges and Opportunities," predicts the digital advertising compared to last years' 5% will get more than 10% of overall ad spend by 2010.
The report further predicts a five year breakdown of digital ad spend in the field of internet, search, DVR, mobile and cell phone and in-fame, the biggest possibility of them all.
Earlier a study by ABR research says video game advertising is set to become a market worth $3 billion by 2011.
Via [Clickz]
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