Researchers from the University of Florida have found that people were bored by come-hither, make-my-day looking female models. More importantly, there is no call to action or maybe little recall value.
This had to happen after the deluge of sexy ads. Where is the difference?
The researchers surveyed 130 women aged between 18 and 27. Besides failing to entice this college-going, young demographic, sexy ads also might fail to attract older women who might be put by, say jealousy and way-beyond-my-league feel?
One might also ask: why do so many brands use sexy imagery to sell women’s products? That is a staple of fashion magazine who are selling the ‘image’, perhaps.
