This advertising initiative for Sao Paulo City Hall, unlike Peta, does not use erotic imagery for the cause of animals.
tv 0
The advertising campaign, developed by NovaS/B, Sao Paulo, depicts the plight of abandoned pets through symbolic means. In one ad we can see an abandoned tape and another one shows an abandoned TV set.
The copy reads- Pets Aren’t Something You Just Throw Away. They’ll Never Abandon You. So Don’t Abandon Them.
CREDITS
Advertising Agency: NovaS/B, Sao Paulo, Brazil
Creative Director: Ricardo Furriel
Art Director: Marcelo Maia
Copywriters: Bruno Faulhaber, Ricardo Furriel, Fabio Ludmer
Photographer: Andre Faccioli
Via: Pixel Pasta
tape
Related Stories
Don’t drop your contacts
This ad for Airtel, developed by Rediffusion Y&R Gurgaon, India, carries a clear concept to convey the message. The target of the ad is to tell the customers about Airtel’s backup facility. That target is effectively achieved through the clever...
Don’t let your colours mix
There are many stories hidden in these print ads for Tide in Spain. Those stories are interwoven with naughty tell-tales of the past with a view to communicate one message- Don’t let your clolours mix. Just take a look at these ads, you will...
When your pets return the favor
Anyway, RSPCA doesn’t ride its animal loving advertising effort through the PETA line. This new print campaign for RSPCA urges us to be more kind to animals. The campaign, developed by George Patterson Y&R, Brisbane, shows puppies and cats...
He will never abandon you
Those who are trying to grab attention with lewd naked stunts in the name of animal love should watch this commercial. It is a good example for how to convey a message in a convincing as well as emotional way. The ad, developed by Strat, Lisbon,..
10 worst Ads of all times
Marketing and advertisement is certainly a key player in any business. Since we have all witnessed even the most absurd or rather warped advertisement campaigns released by the biggest market players, there sure is room for a good critique! We bring you,
