This ad for Airtel, developed by Rediffusion Y&R Gurgaon, India, carries a clear concept to convey the message. The target of the ad is to tell the customers about Airtel’s backup facility. That target is effectively achieved through the clever concept.
airtel backup
The ad shows a view from the top of a building and the copy reads- don’t lose your contacts when you drop your phone. Below, people (your contacts) are shown in a dropped, lost condition. The image itself is enough to convey the importance of backup facility in mobile phones.
Credits:
Agency: Rediffusion Y&R Gurgaon, India
Chief Creative Officer: Ramanuj Shastry/Sagar Mahabaleshwarkar
Executive Creative Director: Jaideep Mahajan/Deepesh Jha
Creative Director: Jaideep Mahajan/Deepesh Jha
Copywriter: Deepesh Jha/Megha Dutta
Art Director: Jaideep Mahajan/Shameem Mohammad/Anunay Rai
Photographer: Tarun Vishwa
Advertiser’s Supervisor: Navin Shenoy
Account Supervisor: Jaideep Mahajan
Via: adoholic
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