This noticeable print advertising effort(but not without typo, sadly) inviting entries for the eagle awards, adopts a clever and beautiful way of communication.
eagles bunny
One ad shows a unicorn being killed by the hunters.
The copy reads- Every time you make a bad ad a unicorn dies.
Unicorn is a symbol of imagination. And when a bad ad is created the imagination is at danger.
Another one show a fairy loses her wings.
The copy reads- Every time you make a bad ad a fairy loses her wings.
You know that a fairy is the symbol of dreams and bad ads spoils the dreams.
Third ad show how a rabbit, which is a symbol of magic, about to end its life.
It says- Every time you make a bad ad.
A bunny commits suicide.
And the campaign urges- Stop the torture. Enter South Africa's premier print awards. We only award the great ones.
www.theeagleawards.co.za
SEE FULL CREDITS AFTER THE JUMP
CREDITS
Advertising Agency: King James, Cape Town, South Africa
Executive Creative Director: Alistair King
Creative Director: Devin Kennedy
Copywriter: Devin Kennedy
Art Director: Damian Bonse
Photographer: Michael Lewis
Via: Ads of the world
eagles fairy
eagles unicorn
Related Stories
Don’t kill blockbusters
Pirated CD’s are a bane to the movie business. It often saps the sheen out of the commercial success of a good movie. Yes, some directors use the issue of Pirated CDs to hide their directorial, story-less stupidities. Even then, it is a painful...
Don’t wear condom over your creativity
The game should never end? Oh, but don’t put a condom on your ad brain and don’t prevent it from conceiving any worthwhile ideas. This print campaign for Adam Condom developed by Publicis, Gurgaon is a lazily executed one. It presents a...
Please don’t slaughter the taste of creativity
Creativity can be tasty or disgusting. It can be silly or sensible. This ad for Blender, which is a concept store in Istanbul, has a tinge of creativity. But it is peppered with repulsive eeriness. As the ad says, Blender is similar to Colette..
The dragon’s kiss on creativity
Graphic representation of foul smell, scary, bloody anti-domestic violence campaign, and now this detergent creatures..Sure, there is something eerie about all these ads from China. This campaign for Ariel laundry detergent, developed by Saatchi &...
10 worst Ads of all times
Marketing and advertisement is certainly a key player in any business. Since we have all witnessed even the most absurd or rather warped advertisement campaigns released by the biggest market players, there sure is room for a good critique! We bring you,
