I am not a fierce opponent of photoshop. When the situations came, I just talk about the photoshop insensibilities and unnecessary beautifications. But, in some places photoshop is not an unnecessary thing. This ad may be an example.
paradontaxbattle grey romania
This print ad for, Paradontax, developed by Grey, Bucharest, says- Don’t let gums bleed to death.
The ad is, to some extent, odd looking, and to some extent, it is scary.
But the communication is forceful- the message and the photoshop blends together properly to make the desired impact.
CREDITS
Agency: Grey, Bucharest, Romania
Creative Director: Claudiu Dobrita
Art Directors: Bob Toma & Vlad Macarie
Copywriters: Eugen Suman & Claudiu Dobrita
Illustrator: Victor Trifan
Via: Addshots
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