This print ad for Canadian Red Cross, developed by Cossette, Montreal, reads- Don’t let hope get washed away. We are on the ground, providing aid to flood victims in Pakistan. And we need your support.
final print croixro
The ad shows symbolically how the floods wash away everything with a devastating effect. The ad conveys the message in a symbolic way.
CREDITS
Advertising Agency: Cossette, Montreal, Canada
Vice-président creative head: Michel De Lauw
Creative Director: Jonathan Rouxel
Art Director: Jonathan Rouxel
Copywriter: Amy Maloney
Illustrator: Mario Berthiaume
Related Stories
“Don’t let wood get old”
When you look at this ad, while watching the old mermaid at the head of the ship, another image may creep into your mind-an image of a gorgeous mermaid. If you can see that image in your mind, the ad is a success. This print ad for Xyladecor paints..
Don’t let your colours mix
There are many stories hidden in these print ads for Tide in Spain. Those stories are interwoven with naughty tell-tales of the past with a view to communicate one message- Don’t let your clolours mix. Just take a look at these ads, you will...
Don’t let food make you feel bad
I love animals except the snakes. (Because God has cursed the snake for luring Eve and Adam to eat the forbidden fruit: and as an Adam-Eve successor, I am suppossed to hate the snakes.)But I don’t have any enmity towards cows, lambs or pigs. In...
Don’t let gums bleed to death
I am not a fierce opponent of photoshop. When the situations came, I just talk about the photoshop insensibilities and unnecessary beautifications. But, in some places photoshop is not an unnecessary thing. This ad may be an example. This print..
10 worst Ads of all times
Marketing and advertisement is certainly a key player in any business. Since we have all witnessed even the most absurd or rather warped advertisement campaigns released by the biggest market players, there sure is room for a good critique! We bring you,
