There are many stories hidden in these print ads for Tide in Spain. Those stories are interwoven with naughty tell-tales of the past with a view to communicate one message- Don’t let your clolours mix.
tide boyfriend
Just take a look at these ads, you will find it interesting and slightly teasing.
The ads are symbolic representation of the effects of bad detergents on clothes, so what we can see is how the colours get mixed at the garden, bedroom and in a meeting room.
CREDITS
Advertising Agency: Vitruvio Leo Burnett, Madrid, Spain
Executive Creative Director: Rafa Anton
Creative Director / Copywriter: Francisco Cassis
Art Director: Sergio Lobo
tide gardener
tide spy
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