Axe never stops in entertaining us with its effect. Even though this is a fake effect, we always love to see its subtle, humorous way of presentation. Here, Lynx in the UK, presents these ads with the creative support of BBH, London.
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The ads features snow marks of mischievous assaults on poor men, and the copy reads- be prepared this festive season.
CREDITS
Advertising Agency: BBH, London, United Kingdom
Creative Director: Dominic Goldman
Art Director: Adam Thompson
Copywriter: Dan Glover-James
Photographer: Julian Wolkenstein
Print Producer: Jeremy Gleeson
Account Director: Keir Mather
Account Manager: Matt Tassell
Account Planner: Ross Berthinussen
Engagement Planner: Fran Hazledine
Photographer’s Agent: Paul Cowen @ Horton Stephens
Producer: Sylvie Champenois
Media: Mindshare
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