The purpose behind the first ever national ad campaign from 1969-established upscale full service hotel chain Doubletree Hotel is “to strengthen and showcase the brand’s identity by continuing to bring its name and logo to life.”
FCB, San Francisco has created “The Leaf” spot. The campaign aims to differentiate the hotel from other brands and also wants to create an emotional chord with the travelers who are seeking a comfortable and welcoming environment. Two year print campaign will encourage travelers to find a relaxed and ideal shelter under its two trees. The television campaign to further mark its differentiation will infuse more emotional energy and style.
Via [Hotelnewsresource]
Doubletree Hotel debuts with The Leaf ad after nine year gap
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I’ve been wondering the same thing. I can’t find the information, but it sounds to me like it might be Kay Starr (popular in the 40’s to the 60’s. Her one song, ”Man With The Bag” was used in Macy’s Christmas advertisements in the 2005 Christmas Season. I don’t know for sure if this is her or not. I’m thinking it sounds like it’s probably someone else, but I can’t think of who. So I’m really of no help I guess. But check out Kay Star and see what you think.
The singer’s name is Dinah Washington, and the track is called ”Relax Max”. Great stuff!
Quote by BoJangles2
Thanks for the song name and artist!