Advertising invades everything. This ambient advertising effort designed by Ogilvy&Mather, Frankfurt for Dove is just another example. It aims to tell women that- after a hot shower your skin will love Dove Body Milk.
dove
To promote Dove Body Milk, they decided to tempt the women when they are hotel bathrooms.
A ‘magic Dove message’ for their guests on the bathroom mirror were designed. The marker uses a de-mister fluid that helps the writing to appear when the mirror steams up. Then the message becomes visible-after a hot shower your skin will love Dove Body Milk.
CREDITS
Advertising Agency: Ogilvy&Mather, Frankfurt, Germany
Art Director: Daniel Schweinzer
Copywriter: Marcus Pfeiffer
Via: Ads of the world
Related Stories
Dove: Beauty has no age limit
Dove continuing its famous campaign For Real Beauty has launched Pro Age campaign as a part of the series. The campaign is featuring four women in their fifties and sixties from Chicago, London and Berlin. The company decided the campaign to run..
New Dove campaign blends with old signature tune
When magic of music blends marketing brains...Music Orange, which scores amazing ranges of music from hip hop to roots this time done it again for its favorite brand, Dove. After creating several scores for Dove (which was incredibly liked by the whole.
Dove advertisement for its campaign for real beauty
This advertisement campaign by Dove was to promote its 'campaign for real beauty'. The advertisement has shown the evolution of beauty out of a very ordinary looking face with the help of cosmetics and photoshop, which is of course pleasant to...
Dove teaches German girls what real beauty is
Until the end of this universe, girls will never stop worrying about their beauty and boys will never stop worrying about their moustache.(sorry, this is an Asian(s) perspective). That is why fairness creams and beauty saloons are there. Anyway,..
10 worst Ads of all times
Marketing and advertisement is certainly a key player in any business. Since we have all witnessed even the most absurd or rather warped advertisement campaigns released by the biggest market players, there sure is room for a good critique! We bring you,
