What can we expect from an ad created for a stimulating gel for female orgasm? Naturally, an ad which consists of a semi nude (or completely nude) woman with a passionate expression. However this ad for Durex, shows only a hand of the woman.
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Just look at the ads and you will get the idea. This is a clever way to depict female orgasm. The ad ‘ the power of pleasure’ shows the woman’s hand making marks on the table with her nails.
Indeed, this ad from McCann-Erickson Milan presents a nice, noticeable concept. Moreover, the art direction is wonderful.
Via:
Credits:
Advertising Agency: McCann-Erickson Milan
Creative Director:Federica Ariagno
Art Director:Matteo Civaschi
Copywriter:Gianmarco Milesi
Photographer: LSD
Via: Ads of the world
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