Honestly, I too find some of the insights shared by this campaign for Binboa Vodka quite truthful and universal. The notably insightful print campaign for Binboa Vodka says- the night is ours, and presents some truths showing some animal headed human beings.
Ok, these are the revelations.
Into the night 78% of people repeat themselves, repeat themselves, repeat themselves (truth rhymes)
On a Friday afternoon 4% of people work 96% pretend to work (sounds true)
On a night out 95% of party goers meet new people 5% remember their names afterwards (probably)
Today 91% of people will at least once make the “see you next year” joke 1% will still find it funny
Into the night 82% of people think their voice is stage-worthy (Oh!!!you got me)
The campaign, developed by. Rafineri, Istanbul, Turkey, grabs our attention with its different approach from other ads for such products.
CREDITS
Advertising Agency: Rafineri, Istanbul, Turkey
Creative Directors: Ayse Bali, Murat Cetinturk
Art Director: Ozer Yalcinkaya
Copywriter: Gorkem Yegin
Illustrator: Pelin Kirca
Via: Ads of the world
