This print campaign for Comieco, an Italian organization for paper recycle, aims to educate people about some common enemies of paper recycling process. Each ad is a comical depiction of an enemy of paper recycling.
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For example, adhesive tapes are hindrances to paper recycle. The copy reads- SCOTCH-TAPE IS TREACHEROUS.
Search out and remove all adhesive
tape from boxes. A good paper recycle
has many enemies: discover them all
on comieco.org
The ads, developed by Tita, Milan, Italy presnts some other enemies also that you ought not put into the recycle bin- cellophone envelopes and food leftover.
CREDITS
Advertising Agency: Tita, Milan, Italy
Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Andrea Masciullo
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