Energize your mind

Joby JApr 29 2010

Well, your mind can do wonders. It can bend a spoon or make a compass turn in quirky angles. Men and women with psychic power do that. You too can do so. But you should have Durol!

fa durol spoon

This print campaign, developed by Publicis, Jakarta, banks on a slightly humorous, largely exaggerated concept. The approach is indeed commendable because of its straight-to-face simplicity and clear way of communication.

Will driniking this will help me to stop a bus with the energy of my mind? if so, I am interested. Because I am always a late bird in the morning. And, one more thing, can I make her look at me the way I want-adoringly, romantically, lustfully...

CREDITS

Advertising Agency: Publicis, Jakarta, Indonesia

Executive Creative Director: Randy Rinaldi

Creative Directors: Roy Sagala, Afianto

Art Directors: Arius Budiman, Afianto, Randy Rinaldi

Copywriter: Roy Sagala

Photographer: Clarissa+Peddy Photography

fa durol compass

fa durol egg

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