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Eukanuba that provides customized nutrition for pets has launched a print advertisement campaign to promote its products. The campaign has shown different pets imitating the acts of a healthy dog in a side splitting manner. While promoting its food for dogs the advertisements emphasized that the customized nutrition make a dog so perfect that even other pets try to act like a dog.
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The idea behind this campaign is remarkably fresh and brilliant. There is also a brilliant example of exaggeration of the basic idea and the treatment of the idea is very precise and appropriately specific. The tag line of the advertisements reads as 'everybody wants to be a dog'. The campaign is credited to Leo Burnett.
Via Adverbox
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