We haven’t forgotten those roller-skating babies, and how they shared their wonderful experiences during the interview. Now, Evian is banking on those babies again in its new campaign.
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The new print campaign for Evian features adults wearing t-shirts with the screen printed image of a baby’s body, with “Live Young” strapline. Photos are from fashion photographer Nathaniel Goldberg. The campaign aims to say about the energizing power of evian on the bodies of adults.
The stars of the campaign are not models, but real people, from all ages. (Is it becoming an emerging trend? Like the recent beautiful campaign)
Via: Inspiration room
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