Ads and campaigns for clothes often miss the real point. Or they are deliberately deprived of their real message. These ads and campaigns are often seems pointless with stupid half naked men and babes. Even no clothes are needed for a campaign to promote clothes. Sometimes, they are presented in a subtle way which makes the real concept really confusing.
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These ads for Meltin’Pot, developed by Armando Testa Turin, indeed attract our attention with excellent photography. However, these ads lack a concrete concept.
Credits:
Agency: Armando Testa Turin
Exec Creative Director: Michele Mariani
Creative Director: Luca Cortesini
Art director: Daniel Cambò
Photographer: Winkler+Noah
Via: Coloribus
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