This outdoor advertisement was launched in India by Explorers and adventurers to promote their Rock Climbing Camp for children. The campaign apparently aims at enticing children to attend the camp by uniquely showing how to scale heights. The advertisements are showing steps of rock climbing printed on outer walls of houses and stiff and huge walls. The campaign is certainly cost effective but it somewhat falling short of conveying the idea effectively.
The presentation of the campaign though is not very attractive but it has been done and carried out in a very strange manner which is enough to draw people’s attention. The main strategy of the campaign was apparently the selection of places to place the advertisement. The text of the campaign reads, ‘Rock Climbing Camp for kids, call 9870266995 - Explorers and adventurers’. The campaign was created by Saatchi & Saatchi, Mumbai.
Via Coolzor
