Well, drinking beer is a fashionable thing. Fashion models too can drink beer. That is what this print campaign for Nova beer claims.
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Who said fashion models can’t drink beer? It is made of cereal grains.
The campaign, created by Y&R São Paulo, banks on São Paulo Fashion Week.
Credits
Advertising Agency: Y&R São Paulo, Brazil
Creative Director: Marco Versolato
Art Director: Daniel Salles
Copywriter: Bruno Godinho
Photographer: Roberto Donaire
Via: Scary Ideas
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