BBDO, New York will be handling the campaign for Fed-Ex. The existing online banner ads take you out their website at Experience.FedEx.com. Their ‘This is the world-This is how the world does business’ idea is great and certainly adds pizzazz. Expect more Fed-ex ads during the holiday season. But I can vouch that they won’t be boring. The new campaign is slated to run from now through April 2008.
Some Trivia - FedEx spent $147 million on advertising in 2006, and $111 million from January through June of 2007.
Fedex plans worldwide ad capmpaign
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Comments
one more way of an effective advertising is using billboards attached to a vehicle(like the one showed on the above photo)..but i suggest that they use vehicles with gas mileage improvements so that at the same time they are also helping the environment while advertising..
Fed Ex good for business
Yess I believe FedEx o send something
Nice information, thanks for your sharing..
fedex good job