What do you expect to see at a campaign for a female lifestyle magazine which deals with subjects like gastronomy, beauty, culture, fashion and travel. Usually, the campaign may be served to you with spicy sensuous elements and some controversial gender observations. However this print campaign for Belgian female lifestyle magazine Feeling does not do that. The campaign is titled Take pleasure seriously
feeling serious beauty
The campaign, developed by Happiness Brussels , consists of ads, each reflecting the major subjects handled by the magazine. So, one ad features a women travelling in Yak, which indicates Travel section. Another one shows woman hugging a squid, indicating gastronomy. ( an odd connection?)
The other two ads feature images of a woman mimicking a ballerina in an art gallery (art) and a woman soaking in a bath of chocolate (beauty).
CREDITS
Agency: Happiness Brussels
Creative manager: Karen Corrigan
Creative manager/director Gregory: Titeca
Account managers: Inez De Pooter and Vanessa Boddewyn
Concept providers: Naim Baddich, Patrick Glorieux and Philip Vandenberghe (head of copy), head of art Cecilia Azcarate and producer Caroline Marson.
Via: Inspiration room
feeling serious culture
feeling serious gastronomy
feeling serious travel
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