FIAT’s guerrilla ad is a refreshing break from monotony. For a car, reliability is a key measure of performance. So anything that directs your attention to this particular aspect invariably succeeds. And when a pinch of creativity is applied, the ad works wonders. In this case, the road art with an appealing copy effortlessly draws audience attention. Hail deviation!
Via:Masterblog
Comments
Not only was the ad eye catching, it is also retained in the memory of the buyers more effectively, since almost every driver can relate to it. I bet Fiat got a lot of good feedback from that ad that some of them may even have purchased new cargo liners for their Fiats.