Fiat has launched this print advertisement campaign to promote its latest small car Panda. Each advertisement of the campaign is concerned about the different specific strong points of the car. The first ad showing the car being parked in a green forest is meant for depicting the environment friendly character of the car. However, the colorful tongues of the chameleons are a bit confusing, probably depicting the celebration aspect of the low carbon dioxide emission from the car.
The second ad is apparently focusing on the design aspect of the car. However, the idea behind this ad would have been best suited for an ambient. The idea was to show the ability to attract undivided attention of people.
The last advertisement of the segment meant to show despite its small size its engine is quite strong to match other cars. The ad shows Panda running through deserts leaving behind a huge trail of dust.
The ad was created by Leo Burnett, Paris, France.
Via Ads of the World
