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Sometimes this kind of advertising concept seems to be very refreshing owing to the easy presentation and soothing effects. This print advertisement campaign was launched to promote Foot Locker, a retail outlet. The advertisements are quite direct displaying the playful activities of teens keeping in mind the target group. The advertisement has been created in an extremely simple manner.
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The idea working behind the campaign was certainly refreshing but what is more impressive is its art direction that seems to be touching heights. The copy of the ad reads, 'TN8 King of the Streets'. The campaign was created by FVH BBDO, Amsterdam.
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