Imagine a world where everyone is gays. No, no, just imagine a world where a considerable number of the population is gays. (no offence meant) Then, what should the gays do to sustain their ‘’heritage’’? OK, this ad campaign has an answer. Adopt.
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This ad campaign by Leiaute Propaganda, Salvador, Brazil, presents gay family trees indicating the right of the gays to adopt.
The copy reads- Its possible continue this history. Adoption is also gay rights.
Ok, coming back to the earlier imaginary situation. When half of the population really don’t procreate, that will be a solution to the population growth, and there wont be any orphans due to this adoption boom.
CREDITS
Advertising Agency: Leiaute Propaganda, Salvador, Brazil
Art Directors: Davi Voss, Victor Azevedo
Copywriter: Cauê Lopes
Via: Ads of the world
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