Insignia, the new car by General Motors Vauxhall and Opel brands was introduced last week and the company is trying to get new logos and send across messages about what is happening with other companies. Vauxhall's mascot is revamped and now looks bigger, bolder and of course mythical. Opel too has sharpened it's logo. However, sharpening the logo doesn't mean the sales are going to sharpen. What needs to be set in place is a better marketing strategy. However, Fiat, which also followed the same footsteps, seemed to have encountered success when it changed its logo. Now that the new Insignia comes with a new logo, people have been wondering if it means a completely new product is in store or just completely new advertising and marketing strategies. Brand building can be tedious and may require a lot of effort, but when the effort doesn't have a vision behind it, things may certainly go wrong. The change in logo must also mean a change in the wider process.
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Via: NYTimes
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