We have just talked about unreal, retouched world in advertising. Genuineness is hard to find here. In most of the cases, genuineness is either missing or represented in a wrong way. Here we can see a genuine effort from Brother printers.
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This clever ambient effort has been developed by Grey Paris with creative director Andrea Stillacci. Here big poster created to promote the product has been printed using the product itself. The idea was to demonstrate that new Brother’s ink printer A3 multifunction, the MFC-6890CDW, can print lots and lots without hiccup.
CREDITS:
Agency; Grey Paris
Creative Director : Andrea Stillacci
Vice creative Director / conception: Jérôme Gonfond
Art Director : Cédric Auzannet
Account Director : Jessica Not
Media Director : carole Poncet
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