The Lynx theory- Girls Look Hot Wet. Guys Don’t.. I don’t know the veracity of this theory. However hot chicks do look hot in wet clothes. Whether the guys will look hot wet is a question for the girls and gays. And opinion is subject to change, person to person.
lynx dry girls look hot wet
This new integrated campaign for Lynx Dry antiperspirant in Australia makes a naughty comparison of women in hot clothes and men in sweaty clothes. The campaign claims that by the grace of Lynx, guys can control sweat and attract the wet hot chicks. The hot tactics have been developed by Soap Creative.
Credits
Advertising agency: Soap Creative
Creative director: Brad Eldridge
Copy writer: Alex Bodman
Developers: Jim Boswell and Mark Fennell
Producers: Alice Le and Josh Hunt.
Via: Inspiration room
Related Stories
Don’t mess with a girl’s boobs
I don’t believe it. I am not referring to Axe/Lynx effect here (I do not believe in Axe effect, though). I do not believe in the originality of the boobs in this Lynx poster, which promotes Lynx banking on the hype around 2010 world cup football..
Don’t get caught
Heard what Sexy Clube, one of Brazil’s top adult entertainment websites, has done to tempt the customers to renew their subscription? They made a mirror and delivered it to their customers at home. A mirror? Oh, come on man. It’s not just a...
Don’t drop your contacts
This ad for Airtel, developed by Rediffusion Y&R Gurgaon, India, carries a clear concept to convey the message. The target of the ad is to tell the customers about Airtel’s backup facility. That target is effectively achieved through the clever...
Don’t drown in praises
Come on man (or, woman). Be with somebody who calls you names, who treats you badly, who considers you as a worthless person. Then, ask me, what is the benefit? Well, you will grow. Your creativity will grow. That is what this video from the Denver...
10 worst Ads of all times
Marketing and advertisement is certainly a key player in any business. Since we have all witnessed even the most absurd or rather warped advertisement campaigns released by the biggest market players, there sure is room for a good critique! We bring you,
