God created man in his own image. So, man can also be a creator. Here, this campaign for 24/7 post production executed by BUTTER tries to recreate an atmosphere of creation. The campaign adopts verses akin to bible, with an end line ‘we create worlds’.
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The most admirable part of this campaign is its spectacular illustration. The illustration is done in a way to support the over all concept of the campaign. It supports the copy a lot. For example, when we read ‘pull the ocean to the side and place the sun into the middle’ in of these ads, we can see that the illustration has been done in a marvelous way.
Anyway, the idea is suitable for a brand like this. Best way to describe creation.
Credits:
Advertising Agency: BUTTER., Berlin, Germany
Creative Directors: Timm Holm, Michael Preuss
Art Director: Björn von Buchholtz
Copywriters: Till Grabsch, Hermann Weiss
Illustrator: Zuzana Havelcova
Other additional credits: 24/7 Post production Berlin
Via: Ads of the world
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