Gold’s Gym: weight beyond Twitter and Messenger

Joby JFeb 27 2010

When aliens attack earth, they will eat the fatties first. Then they will turn to the skinny ones like me. Dear fat ladies and gentlemen, sorry for being so irresponsibly funny at your serious ‘fatty’ issues. Earlier, Peta insulted you with their billboard stupidity. That alien thing was also developed quite a controversy. Now, golds gym comes up with its new campaign targeting fatties.

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Now, in a new way, they are targeting social media- augmented weightgainers. The ads feature people with handsome faces and fat body.

One ad reads- What you leave out of Facebook, put it into Gold’s Gym.

Another one reads- What you leave out of Messenger, put it into Gold’s Gym.

Credits

Advertising Agency: jotabequ Grey, San José, Costa Rica

Creative Directors: Alexander Obando, Andrei Bonilla

Art Director / Copywriter: Alexander Obando

Photographer: Noelia Badilla

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