Greenpeace takes up many environmental campaigns. Its initiative gets highlighted through well thought pictorial depiction of the issues. But here, in the ad campaign called ‘Storm’, only the punchline is readable but the full message for saving energy seems to be lost in the darkness and the special effects of lightning and the storm. Maybe the creative ad designers wanted to make the long message ’Save energy by using economic bulbs...’ strike as a lightning, a bolt from the heaven above - Nature’s own command. Nice concept but could have been executed better.
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