Now, this is what we can describe as the actualization of a subtle concept by the grace of an amazingly creative art-direction. The campaign for Huggies Good-Nites shows that kids can live out their nighttime bathroom dreams worry-free.
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Bedwetting is an embarrassing experience for any kid and safety pants ads show this habit in a negative way. But this campaign shows a positive message, in a highly creative way.
CREDITS
Advertising Agency: Diamond Ogilvy, Seoul, South Korea
Executive Creative Director: Wain Choi
Creative Director: Jaehyuk Jang
Art Directors: Changyun Baek, Hyoyeon Kim, Ann Kidder
Copywriters: Hoyoung Kim, Kyungsic Park
Illustrator: Ilsung Na
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