Owing to the intense bustling and jostling in the ad sphere Google has decided to give more options to its AdWords customers by entering in a pact with XM Satellite Radio. The pact will allow Google AdWord customers to place their ads automatically on program of XM talk radio stations.
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The Google AdWord advertisers must have welcomed the deal, as now they will be able to access seven million subscribers of XM's talk-based stations such as the Major League Baseball channel.
In return, XM will also have access to Google's advertisers, which would definitely be helpful to increase its revenue, and the reduced ad-processing fee is of course a bonus.
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