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This is a fantastic advertisement campaign to promote GPSOZ In-Car Navigation. The campaign has been brilliant in depicting satellite driven GPS system for cars as divine directions while portraying some divine figure such as laughing Buddha and Ganesha. The campaign is showing some renowned divine figure helping driver to trace his direction and routes in order to convey that the help is coming straight from satellite. In addition to it, including divinity in the campaign seems to be strategic as it indicates towards the perfect and error free services.
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The basic idea and its visualization is no doubt a remarkable piece of creativity. The presentation of the campaign is so strong and explicit that its message will straight away delivered on the onlookers. The copy reads, 'Directions from above'. The campaign was created by Leo Burnett.
Via Twenty Four
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