You may not have forgotten the frightened expression of those mannequins. That is only one example of Harvey Nichols’ distinctive nature of campaigns and advertising strategy. Here too, Harvey Nichols comes up with another strange idea, which is actually centred on a voodoo effect.
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This new campaign, developed by Y&R, Dubai to promote the Autumn/Winter 2009 collection at Harvey Nichols, created life-sized Voodoo dolls and clothed them in show-stoppers from the season. The inherent meaning is that the shoppers will be envied to a ridiculous extent.
CREDITS
Advertising Agency: Y&R, Dubai, United Arab Emirates
Executive Creative Director : Shahir Zag
Creative Director: Komal Bedi Sohal
Art Director: Komal Bedi Sohal
Copywriter:Shahir Zag
Photographer: James Day
Retouching: Core Digital, London
Account planner: Nadine Ghossoub
Via: Ads of the world
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