Well, this print campaign for RSPCA is not fashionable. Don’t be misled by the word fashionable. What I mean is that this print campaign does not go through the 'fashionable', or 'naked' line of PETA.
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The ads, developed by M&C Saatchi, Melbourne, urges the people to ‘save neglected animals and help them to leave their past behind.
The ads symbolically show animals shedding their ‘past’.
The copy reads- Help neglected animals leave their old lives behind. Visit second-chance.com.au. RSPCA for all creatures great & small.
CREDITS
Advertising Agency: M&C Saatchi, Melbourne, Australia
Creative Director: Steve Crawford
Deputy Creative Director: Doogie Chapman
Art Director: Lana Daubermann
Copywriter: Stephen Justice
Retoucher: Ed Croll
Account Manager: Helen Walker
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