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Hitachi had launched this print advertisement campaign to announce its mega offers and price-cuts on its hybrid DVD and HDD camcorders. The campaign titled, 'inspire the next' has aimed at focusing on the lucrative offers that it has extended to the consumers. The campaign has used famous movie characters to highlight the picture quality its product produces. However, scary theme had been taken to humorously announce the offers.
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The idea for the campaign is considerably good that ahs definitely made the campaign look engaging. However, a better execution and the art direction could have made this campaign really outstanding.
The coy of the ad reads, 'They're back! And they're out to get you, this DSF. With scary price-offs and thrilling bundle deals. The Hitachi killer offers'. The campaign was created by Team Y&R, Dubai.
Via Ad Blog Arabia
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