Oh it is OK. But not more than OK. We have seen such simple, child-like ambient tricks before and they rarely make us surprised with a strong impact.
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To show the healthy side of milk, Meiji created life-sized stickers of a sumo wrestler, a rugby player, a judokan and a wrestler. These stickers were affixed on the revolving doors of buildings to interact with their consumers. Once they pushed against the door, it seemed like these sportsmen push back and don’t allow them to come in.
The message reads-“Milk makes you stronger.” (We have heard it before, several times. First one was from your mother, if you were born lucky)
CREDITS
Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Chief Creative Officer: Martin Lee
Creative Director: Thidarat Nitikijphaiboon
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