This television advertisement featuring Lee Majors was launched by Honda to promote its range CR-V. Unlike other these days motor advertisements that revolves around clean environment this commercial has focused on the quality of the product. Therefore, the advertisement is extremely focused at promoting and emphasizing the product benefit. The advertisement has shown the car in reference with huge truck, train and helicopter to depict the strength of the car.
The most important aspect the advertisement it sticks to the basic idea through out and effortlessly delivered its message across while clearly outlining the product benefit. The advertisement was developed by Draft FCB.
Via 10 Ad
