In this age of YouTube, MySpace, Google Video and scores of online video sites which are fueling a huge wave of user-generated content, one thing is obvious: we not want to be informed online but also entertained as well.
Interactive agencies such as AKQA are using video snippets (remember, users don not like long videos) to attract their target market of young adults- that includes cartoons, and cute, graphical video games, among other things.
Smart agencies know that the 30-second ad rule doesn’t work online. Make it shorter, if you can. Otherwise the user will move on.
For the MTV Unplugged website, AKQA created a button rollover that opens a well-skinned video ad inside the pop-up. AKWA also created a Visa video ad which is integrated with the usual, static mobile phone graphic.
Did you know that 50% of Ad agency Ogilvy’s clients are producing online videos this year?
Agencies are also creating viral videos to build buzz for clients’ brands.
They are also using YouTube and like-themed sites. For example, the Wes Anderson Ogilvy-created ad for American Express was posted there.
You can also use Youtube-like sites to get users to create ads for your brands. American Express’s “American Excess” Ad was user-created.
