I believe that this is a best way of promoting this product. This is such an ad which deserves to be remembered for a long time and archived under features sections like the funniest ads of all time.
macabi iphone
The print ad, developed by TBWA\Yehoshua promotes the iPhone™ app. from Maccabi. This app helps you to get immediate appointment of a doctor.
The way the message has been conveyed is in a funny way. It features a man who is on the verge of a fall, uses this app before he lands violently.
The copy reads- Maccabi's iPhone™ app. Make a doctor's appointment, Anywhere anytime.
CREDITS
Advertising Agency: TBWA\Yehoshua, Tel Aviv, Israel
Creative Director: Amit stoler
Art Director: Kobi benwalid
Copywriter:Alon hadad
Illustrator: Yulia titov
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