Are people so crazy about celebrities? Look at the result of this outdoor advertising effort by HOT cable TV network. To maintain an upper hand in the competitive market it created a long magnetic billboard with 6,000 cut-outs of entertainment celebrities and the public was invited to peel off and take home with them.
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The stunt, organised by the creative support of BBR Saatchi & Saatchi, Tel Aviv, said to be an instant success. Because, the entire display was stripped bare within 2 hours of launch, and was consequently restocked several times.
CREDITS
Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Executive Creative Officer: Yoram Levi
Creative Director: Tal Perelmuter
Art Director: Uri Dagan
Copywriter: Eliad Friedman
Account Director: Yael Ron
Account Supervisor: Sigal Tzur
Account Executive: Nataly Ziv
Planning director: Amit Koren
Planning supervisor: Shani Goldberg
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